TOBY MARLOW
917 399 0109
tnmarlow@gmail.com
ABOUT
Innovative design leader with 15+ years of experience shaping digital strategy, scaling design teams, and delivering high-impact products and experiences for global brands including DIRECTV, Unilever, NBCUniversal, and Rolex. Expert in content discovery, interaction design, UI design, and design systems that drive measurable business results.
EXPERIENCE
DirecTV – Lead Product Designer 2022 — Present (Contract)
Led Product Design for DIRECTV’s Advanced Apps Carousel (2024), a unified homepage carousel enabling users to discover third-party apps and content.
Increased app engagement and enhanced merchandising capabilities.Designed and launched YourTV, a personalized content discovery carousel that surfaced live and on-demand programming. Resulted in a 535% increase in on-demand viewership and a fundamental shift in platform perception.
Developed a tiered merchandising strategy across 8 strategic touchpoints, reducing decision fatigue and boosting engagement.
ReDish — Product Design Lead 2021 - 2022 (Contract)
Founding designer of NY-based reusable food container green-tech start-up.
Designed service design blueprint including container order fulfillment, client management and activity tracking platform.
Ran user research groups, created personas, experience flow maps and user stories.
Developed design concepts for all elements of logistics platform and managed production with engineers.
Teachers Pay Teachers – UX Design Lead - 2020-2021 (Contract)
Led design of new crowdfunding platform generating $1m for classroom teaching resources within 12 months.
Conducted user study workshops and interviews.
Developed wireframe concepts and UI comps; ran user testing groups to validate designs.
Amplify – UX Design Lead - 2018-2020 (Contract)
Led redesign of Amplify mCLASS, an early literacy assessment and instruction platform used by educators nationwide.
Created personas, experience flows, user flow diagrams to identify pain points and opportunities.
Created UI designs and style guide for new redesign.
Conducted user testing to validate design concepts.
Carrot Creative – Head of UX - 2015-2018
Led agency UX operations including pitches, scoping, and resource management.
Grew design team from 3 to 7 and mentored junior designers.
Led successful pitches including for NBCUniversal Now global intranet design.
Led design development of NBCUniversal Now including running stakeholder workshops in NY, LA, and Orlando, creating personas, user stories, flows, wireframes, and prototypes.
EXPERIENCE
Bachelor of Graphic Design (2005), Sydney Graphics College
Graduate Diploma of Film and Screen Arts (2002), Sydney University
Award School (2009)
TOBY MARLOW
917 399 0109
tnmarlow@gmail.com
ABOUT
Toby Marlow is an innovative design leader with 15+ years of experience shaping digital strategy, scaling design teams, and delivering high-impact products and experiences for global brands including DIRECTV, Unilever, NBCUniversal, and Rolex. Expert in content discovery, interaction design, UI design, and design systems that drive measurable business results.
EXPERIENCE
DirecTV – Lead Product Designer 2022 — Present (Contract)
Led product design for DirecTV's Advanced Apps Carousel (2024), a unified homepage carousel enabling users to discover third-party apps and content.
Increased app engagement and enhanced merchandising capabilities.Designed and launched YourTV, a personalized content discovery carousel that surfaced live and on-demand programming. Resulted in a 535% increase in on-demand viewership and a fundamental shift in platform perception.
Developed a tiered merchandising strategy across 8 strategic touchpoints, reducing decision fatigue and boosting engagement.
ReDish — Product Design Lead 2021 - 2022 (Contract)
Founding designer of NY-based reusable food container green-tech start-up.
Designed service design blueprint including container order fulfillment, client management and activity tracking platform.
Ran user research groups, created personas, experience flow maps and user stories.
Developed design concepts for all elements of logistics platform and managed production with engineers.
Teachers Pay Teachers – UX Design Lead - 2020-2021 (Contract)
Led design of new crowdfunding platform generating $1m for classroom teaching resources within 12 months.
Conducted user study workshops and interviews.
Developed wireframe concepts and UI comps; ran user testing groups to validate designs.
Amplify – UX Design Lead - 2018-2020 (Contract)
Led redesign of Amplify mCLASS, an early literacy assessment and instruction platform used by educators nationwide.
Created personas, experience flows, user flow diagrams to identify pain points and opportunities.
Created UI designs and style guide for new redesign.
Conducted user testing to validate design concepts.
Carrot Creative – Head of UX - 2015-2018
Led agency product design operations including pitches, scoping, and resource management.
Scaled design team from 3 to 7 and mentored junior designers.
Led successful pitches and acted as project lead on all Product design initiatives including the NBCUniversal Now global intranet design.
Oversaw Vice Media relationship including the assisting in the development of digital product strategy for core properties including Vice.com.
EXPERIENCE
Bachelor of Graphic Design (2005), Sydney Graphics College
Graduate Diploma of Film and Screen Arts (2002), Sydney University
Award School (2009)
Product & UX Strategy Design vision, product roadmapping, experience strategy, design ops.
User Research & Testing Ethnographic studies, usability testing, A/B testing, heuristic evaluation, personas, journey mapping.
Interaction & Visual Design Wireframing, prototyping, responsive UI, accessibility, design systems, component libraries.
Content Discovery & Merchandising Personalization strategies, tiered content merchandising, cross-platform engagement.
Leadership & Collaboration Stakeholder facilitation, cross-functional alignment, team scaling & mentoring, workshop facilitation.
Tools & Platforms
Figma, Miro, Adobe CC, Jira, Confluence, Framer.
Product & UX Strategy Design vision, product roadmapping, experience strategy, design ops.
User Research & Testing Ethnographic studies, usability testing, A/B testing, heuristic evaluation, personas, journey mapping.
Interaction & Visual Design Wireframing, prototyping, responsive UI, accessibility, design systems, component libraries.
Content Discovery & Merchandising Personalization strategies, tiered content merchandising, cross-platform engagement.
Leadership & Collaboration Stakeholder facilitation, cross-functional alignment, team scaling & mentoring, workshop facilitation.
Tools & Platforms
Figma, Miro, Adobe CC, Jira, Confluence, Framer.
SKILLS
Rolex Daytona Experience: Cannes Lion, Clio Digital/Mobile, One Show Silver Pencil, London International Awards - Silver, OMMA Mobile App Winner.
Sony Uncharted: Telly Awards, FWA Site of the Day, Awwwards Site of the Day.
Nielsen Around The World: Shorties Awards Winner, Business to Business.
Rolex Daytona Experience: Cannes Lion, Clio Digital/Mobile, One Show Silver Pencil, London International Awards - Silver, OMMA Mobile App Winner.
Sony Uncharted: Telly Awards, FWA Site of the Day, Awwwards Site of the Day.
Nielsen Around The World: Shorties Awards Winner, Business to Business.
ACHIEVEMENTS
ACHIEVEMENTS
ABOUT
Innovative design leader with 15+ years of experience shaping digital strategy, scaling design teams, and delivering high-impact products and experiences for global brands including DIRECTV, Unilever, NBCUniversal, and Rolex. Expert in content discovery, interaction design, UI design, and design systems that drive measurable business results.
EXPERIENCE
DirecTV – Lead Product Designer 2022 — Present (Contract)
Led Product Design for DIRECTV’s Advanced Apps Carousel (2024), a unified homepage carousel enabling users to discover third-party apps and content.
Increased app engagement and enhanced merchandising capabilities.Designed and launched YourTV, a personalized content discovery carousel that surfaced live and on-demand programming. Resulted in a 535% increase in on-demand viewership and a fundamental shift in platform perception.
Developed a tiered merchandising strategy across 8 strategic touchpoints, reducing decision fatigue and boosting engagement.
ReDish — Product Design Lead 2021 - 2022 (Contract)
Founding designer of NY-based reusable food container green-tech start-up.
Designed service design blueprint including container order fulfillment, client management and activity tracking platform.
Ran user research groups, created personas, experience flow maps and user stories.
Developed design concepts for all elements of logistics platform and managed production with engineers.
Teachers Pay Teachers – UX Design Lead - 2020-2021 (Contract)
Led design of new crowdfunding platform generating $1m for classroom teaching resources within 12 months.
Conducted user study workshops and interviews.
Developed wireframe concepts and UI comps; ran user testing groups to validate designs.
Amplify – UX Design Lead - 2018-2020 (Contract)
Led redesign of Amplify mCLASS, an early literacy assessment and instruction platform used by educators nationwide.
Created personas, experience flows, user flow diagrams to identify pain points and opportunities.
Created UI designs and style guide for new redesign.
Conducted user testing to validate design concepts.
Carrot Creative – Head of UX - 2015-2018
Led agency UX operations including pitches, scoping, and resource management.
Grew design team from 3 to 7 and mentored junior designers.
Led successful pitches including for NBCUniversal Now global intranet design.
Led design development of NBCUniversal Now including running stakeholder workshops in NY, LA, and Orlando, creating personas, user stories, flows, wireframes, and prototypes.
EXPERIENCE
Bachelor of Graphic Design (2005), Sydney Graphics College
Graduate Diploma of Film and Screen Arts (2002), Sydney University
Award School (2009)