MOSS

Designing NY's newest flower delivery startup.

Buying flowers is an age old gesture used for many occasions. Moss, a new start-up based in NYC aims disrupt NY's high-end same day delivery industry by simplifying the selection and ordering process. 

 
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June 2018 - present
 

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In-house @ Moss

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Responsive website
and product strategy

 

My ROLE

Since late 2017 I have been working with the NY based flower delivery start-up to define the overall product strategy and digital platform design. 

Due to launch in Q1 2019 the deliverables I have helped create include: 

  • Project goals and objectives
  • Competitor research
  • User personas
  • User journeys and stories
  • Experience maps
  • Wireframes
  • Low-fidelity prototypes
  • User testing