Rolex Daytona Experience
The Rolex Daytona Experience iPad app was created in celebration of the 50th anniversary of Rolex's most iconic watch, the Daytona. The app is a fully interactive exploration of the Rolex Cosmograph Daytona from every angle in a virtual showroom. The app consists of a rich Product Experience as well as an electronic Magazine.
I managed the client relationship, design and development teams as well as QA teams and app store submission process of this project while working as a Senior Digital Producer at Firstborn in 2013.
Project overview
When you hold a Rolex, the craft that goes into each timepiece immediately becomes apparent. There’s something about physically handling the watch that can’t be captured by a photograph alone. For the Daytona’s 50th anniversary, Rolex wanted to create an app that would bring the same experience of exclusivity and luxury to the digital realm.
Timeline
(high level timeline showing phase + deliverable dates only)
Team
During the 4 month period that the app was conceived, designed and built, I oversaw Firstborn's in-house design, development and 3D teams as they modeled and rendered the fully interactive Daytona that proved, by our client's own admission, indistinguishable from one that had been
photographed.
Case study video
The result
The Rolex Daytona app set a new standard for luxury on the iPad, connecting watch enthusiasts with the object of their desire. The app extended the Rolex standard of excellence into the digital space in a way that had never been done before. It was downloaded by thousands of Rolex watch owners and admirers, allowing them to experience the brand on an entirely new level.
Awards
London International Awards / Digital Animation/Motion Graphics, Silver
AdStars / Mobile, Gold Star
Cannes Lion / Mobile Lions, Bronze Lion
One Show Interactive / Silver Pencil, User Experience Design Craft
Clio Image Award / Winner, Digital/Mobile
OMMA Awards / Mobile Marketing: App as Advertising, Winner
FWA / Mobile of The Day