A new home for one of the world's most popular game franchises, Battlefield.
Electronic Arts approached Firstborn to develop design concepts and creative launch strategies for one of 2014’s most anticipated game releases, Battlefield 4. With their existing website aging quickly we were also tasked with designing a responsive platform that could house all of Battlefield's legacy titles as well.
I managed the relationship of our Stockholm and San Fransisco based clients as well as their NY development team while overseeing Firstborn's internal production teams. I completed this project while working as a Senior Digital Producer at Firstborn in 2013.
Timeline
(high level timeline showing phase + deliverable dates only)
Team
Designs
With Battlefield already an established brand our design team had to work closely with Dice, the game developer, to ensure the pages maintained a cohesive look across all platforms. After a trip to Stockholm and several rounds of creative revisions, we delivered an interactive teaser site and a total of 30 static page templates in mobile, tablet and desktop resolutions.
